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Fashion Projects
Burberry marketing strategies
This project featured here involved developing marketing strategies to elevate the Blueberry brand from today to 2052. We conducted market research, industry trend analysis, and consumer trend research to better understand the brand. Based on our findings, we devised several actions aimed at enhancing the brand's density over time.
For this project, I analyzed market trends and the competitive landscape and oversaw half of the proposed actions.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
For this project, I analyzed market trends and the competitive landscape and oversaw half of the proposed actions.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
EverLoom Supply Chain
A key project featured here involves creating a brand of woven tops. My group and I researched various countries, including the Philippines, El Salvador, China, and India. We analyzed these countries, identified potential suppliers, and examined shipment logistics to the US. We ranked the countries and suppliers and decided on a supply chain strategy. Additionally, we created cost sheets, designed the garments, researched logistics, and developed a sales strategy.
For this project, I conducted research on China and ranked the countries. I also contributed to the assortment plan, calculated margins, and developed the logistics strategy.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
For this project, I conducted research on China and ranked the countries. I also contributed to the assortment plan, calculated margins, and developed the logistics strategy.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Burberry Global Expansion
This project involves expanding the Burberry brand globally to Morocco after extensive market research. We analyzed different countries and markets, ultimately choosing Morocco as the location. We also for the new sto determined the location for the new store and developed the marketing plan, product assortment, and store layout. This was a group project, and I was responsible for the market research, assortment plan, financials, and Morocco market analysis.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Trend Journal 2024
This project involved analyzing trends for the year 2024. I focused on six outerwear trends, examining their history, past celebrities who wore them, and current brands and influencers using these trends.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
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